After looking through existing film posters I decided that this one for "The Abandoned" had the greatest effect on me. The poster looks like it has been merged together with another similar picture to create a more three dimensional effect. The back ground consists of a foggy or smokey setting with half of a head showing from within a boat. The title of the film has been produced in a battered looking font and been selected in the colour red, this is a connotation of death which along with the layering of images and the smokey back ground results in a very eery poster. Because I thought these three factors worked so well I tried to make sure we tried them out on our groups poster.
Poster design one
This is our first design for a poster to advertise our film "The Last Rave". Experimenting with the programme "Paint Shop Pro" we managed to layer two images one top of each other then change the transparency of the top image. To create the smokey effect we already had the fog from the original image as it was a foggy day, we just had to decide on what to include in the fore ground. Because an axe had been included in a variety of our shots in the trailer we thought it would be a good image to chose. When setting the transparency we tried to make the axe seem fainter than the background, hoping that as you could see the axe less clearly it would add to the uncertainty about weather it was there or if it was just your eyes playing tricks on you.
Poster design two
With our second poster design we took a more abstract approach. Because the target audience for our film is late teens to late 20's my group and I decided on giving the poster a more modern effect than eery like the previous design. Although I personally think that the traditional eery posters makes you want to watch the film more it was still very useful taking a completely different approach to our second design as then when we got our questionnaire results back we would know which technique was preferred, resulting in us picking the right poster to use. i decided to give my questionnaires to a class of year 12's as they would be in the main age group that we are aiming our film at.
Questionnaire and results
Audience Poster Questionnaire Data
Which poster do you prefer? (1: A short cut to death) (2: The road to death)
16 people said they liked poster 1 best.
8 said poster 2 looked best.
What do you think the genre of film do you think each poster is advertising?
Poster 1) 20 people said horror 4 people thought it was advertising an action film.
Poster 2) 18 people thought horror 4 thought action and 2 person thought sifi.
Which poster makes you want to see the film more?
Poster 1) 14 people
Poster 2) 10 people
Do you like the title or would you change it? If so what would you change it to?
Yes) 18
No) 4
Other) One person said "Rave, as it is more catchy" the other person thought it should be called "Short Cut to Death"
In your opinion do you think the font used fits the in with the genre of the poster?
Yes) 20
No) 4
which poster do you find more eye catching?
Poster 1) 9 people
Poster 2) 15
Is there anything you would change about poster one?
Yes) 3
Suggestion) "I would give it a black boarder", "Make the tag line bigger", "change the title and thw whole poster is too dark to see what it is clearly"
No) 21
Is there anything you would change about poster two?
Yes) 4 people said they would change it
Suggestion) "Make the title bigger", "Make the tag line bigger", "I would like to see more resemberlance of horror", "Move the title to the bottom of the poster"
No) 20
Research analysis
After getting the results back from my questionnaire we have changed our final poster so that it is slightly lighter. Although there was other ideas for improvements other results contradicted these ideas there for we decided not to make all of the changes.
Great so far - did you change your poster in any way as a result of the feedback?
ReplyDeleteAlso, you need to show research, analysis and evidence of the magazine covers????
ReplyDelete